Your business calls shouldn’t be ignored or mistaken for spam. With Branded Caller ID (BCID) and CNAM services from SignalMash, you control how your brand appears when you call customers—boosting trust, answer rates, and customer engagement.
Branded Caller ID is a verified calling solution that displays your company name, logo, and call purpose directly on the recipient’s mobile screen. Instead of showing up as “Unknown” or just a number, your calls arrive with clear, trusted information that builds confidence and encourages people to answer.
Increase Answer Rates: More customers pick up when they recognize your brand
Reduce Spam Confusion: Stand out from robocalls and spoofed numbers.
Enhance Professionalism: Show credibility on every outbound call.
With SignalMash BCID, your calls get through with the trust your brand deserves.
79% of unidentified calls go unanswered.
92% of Americans received spam calls in 2023.
78% of consumers are more likely to answer when the caller ID shows a recognized brand.
SignalMash delivers BCID through a secure, STIR/SHAKEN-verified ecosystem:
Your business identity (logo, name, call reason) is authenticated.
Data is cryptographically signed and travels with the call.
Supported carriers display your verified brand to the recipient.
The result: Trusted, Secure calls that protect against spoofing and increase customer confidence.
CNAM (Caller Name Presentation) has long been used to display a caller’s name. While still effective, it’s limited to a 15-character name lookup. Branded Caller ID goes further, allowing logos and verified details to appear across supported devices.
SignalMash provides both CNAM and BCID services, helping you manage outbound branding and inbound caller identification.
Increase outbound conversions with trusted IDs.
Improve experience with faster inbound recognition.
Reduce fraud risks and no-shows by making calls instantly recognizable.
Vetted and authorized for secure, compliant delivery.
Direct connections with Tier-1 carriers for reliability.
Dedicated Slack channels and real experts on call.
Stay aligned with STIR/SHAKEN, CNAM, and carrier requirements.
No. CNAM typically shows a 15-character name. Branded Caller ID extends this with verified branding—your logo, company name, and even a call reason.
There are compliance rules and character limits. Typically, you can display your legal name or DBA (Doing Business As). SignalMash guides you through setup for accuracy.
Inbound CNAM is mainly supported in the U.S., with some availability in Canada. International coverage varies by carrier and region.
Updates usually take a few days, but timing depends on the carrier. Once you set up CNAM with SignalMash, we handle synchronization across major databases.
No. Caller branding happens at the network level with SignalMash. No additional equipment is required.
No. CNAM is only visible to handset users who subscribe to caller ID services. Branded Caller ID is broader—supported on iOS, Android, and Samsung devices on T-Mobile and Sprint. Verizon will roll out support in summer 2025, with AT&T following later in the year.
Take control of how your brand appears on every call. Increase trust, reduce unanswered calls, and deliver a better customer experience with SignalMash.
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