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Is Branded Caller ID the same as CNAM?
No. CNAM typically shows a 15-character name. Branded Caller ID extends this with verified branding—your logo, company name, and even a call reason.
Are you an Independent Software Vendor or Developer?
Introducing the...
Signalmash ISV “White Glove” Program
As we engage with the software development community, we continue to get the same feedback. CPaaS customers are concerned that their providers are competing directly with their business (e.g. Twilio Flex), support is getting worse daily while costs continue to creep up. We also hear a lot from developers that dealing with CPaaS providers is not a reciprocal relationship and doesn’t benefit those devs who are passionate about the service and refer their customers to them.
We here at Signalmash recognize that you want to keep costs down, get great support and don’t want to be competed against. We also acknowledge that your network is extremely valuable.
That’s why we have built a program that rewards you for using and introducing business to Signalmash. Continue reading on to learn how it works and what is in it for you.
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Why Signalmash?
We help you add robust voice and messaging to your apps.
We built a communications platform that’s powered by telecom experts for developers who don’t want all the “fluff.”
With a few lines of code, your existing app can send and receive calls, and send and receive messages. You can also buy phone numbers.
Connect to our CPaaS platform and give your customers individualized attention, speedy replies and special treatment.
Whether your company is just getting started, scaling, or is a large enterprise, we have a plan to fit your needs.
How it works
Create an account
Create an account with Signalmash and sign up for one of our plans. We offer a pay-as-you-go “Launch” plan to accommodate developers who are just getting started and other cost-effective plans for bigger projects.
Use our CPaaS platform
Once you have an account, you can start using our CPaaS platform, which enables you to incorporate SMS, MMS and programmatic voice into your existing app. You can also buy U.S. numbers through our platform.
Get individualized support
When you join our ISV program, we set up a Slack Channel for your dev team and ours to make collaboration possible. No more endless emails going back and forth to people unqualified to answer your questions.
Receive a commission
Get a 10% commission on all billable charges: Your customers receive a 5% discount by being part of your network and you receive a 5% commission as a reward for your support and business. It’s a win-win for everybody.
Scale your business
With Signalmash, it is easy to grow and scale. We will be with you every step of the way as you create communications experiences your customers love. Get in touch with an Expert Masher today to talk about how you can scale to the moon
Build apps for a better tomorrow
Signalmash is committed to staying in its lane, higher up the software stack, and does not compete directly with customers. This makes Signalmash an ideal partner to collaborate with and share ideas so together we can build applications of tomorrow.
Signalmash features
SMS / MMS API
Voice API
Local and toll-free numbers
Messaging campaign platform
2FA, delivery notifications and more
Slack support with ISV program
Caller ID health check
Tier-1 quality voice
Call tracking & monitoring
10DLC registered brand campaigns
Frequently Asked Questions
Can I choose any name for outbound CNAM?
There are compliance rules and character limits. Typically, you can display your legal name or DBA (Doing Business As). SignalMash guides you through setup for accuracy.
Do inbound CNAM queries work internationally?
Inbound CNAM is mainly supported in the U.S., with some availability in Canada. International coverage varies by carrier and region.
How often do carriers update CNAM databases?
Updates usually take a few days, but timing depends on the carrier. Once you set up CNAM with Signalmash, we handle synchronization across major databases.
Do I need special hardware to enable CNAM or Branded Caller ID?
No. Caller branding happens at the network level with Signalmash. No additional equipment is required.
Do Branded Caller ID and CNAM have the same reach?
No. CNAM is only visible to handset users who subscribe to caller ID services. Branded Caller ID is broader—supported on iOS, Android, and Samsung devices on T-Mobile and Sprint. Verizon will roll out support in summer 2025, with AT&T following later in the year.
Can I integrate short code messaging into my CRM or helpdesk?
Yes! Signalmash provides API and webhook integrations to sync short code messaging with CRM systems, helpdesks, and customer engagement platforms.
Can I set up automated responses on my short code?
Yes, short codes support automated responses based on keywords, triggers, or chatbot interactions, improving customer engagement.
Compliance and security matter
Signalmash brings you secure solutions. We understand the importance of being compliant and having your data sent & stored securely on the cloud. That’s why we built our platform in Google Cloud for the best network redundancy and security.Contact an Expert Masher to learn more.
