125% Improvement in Expired Listing Response Rates

A 5-agent team specializing in expired listings had a 12% response rate. They suspected messages weren't reaching homeowners fast enough to compete with other agents.

The Challenge:

• 12% response rate on expired listing SMS
• No delivery verification
• 5-7 minute delay from list acquisition to first text
• Competing agents responding faster

The Solution:

Instant notifications when new expired listings hit MLS with automated compliant first-touch SMS within 30 seconds. A/B testing tracked which message templates generated responses.

Results in 120 Days:

• 27% response rate (125% improvement)
• Average first-touch time: 22 seconds from MLS posting
• Listed 11 expired properties in 4 months
• 6 of those listings closed

"Speed kills in the expired listing game. We're now the first ones in the homeowner's phone, and that makes all the difference."