From 2.8% to 7.1% Zillow Lead Conversion

An 8-agent team spent $2,400 monthly on Zillow leads but converted less than 3% because follow-up texts weren't delivering. Competitors with faster SMS systems captured leads first.

The Challenge:

• 2.8% conversion rate on Zillow leads
• 4-7 minute average response time
• 38% of texts not delivered (discovered through audit)
• $2,400/month lead spend with poor ROI

The Solution:

CRM integration enabled instant SMS delivery for new leads. Real-time delivery confirmation allowed agents to verify message receipt immediately.

Results in 90 Days:

• 7.1% conversion rate (154% improvement)
• Average response time: 11 seconds
• 98% delivery rate confirmed by carrier data
• Same lead spend generating 2.5x more closings

"We went from losing most of our Zillow leads to closing them consistently. The speed difference is insane. Clients comment on how quickly we respond now."