Is Branded Caller ID the same as CNAM?
No. CNAM typically shows a 15-character name. Branded Caller ID extends this with verified branding—your logo, company name, and even a call reason.
Seamless, compliant communication for modern retail
Deliver the kind of personalized, reliable experiences that keep shoppers coming back. Signalmash helps retailers engage customers across SMS, MMS, voice, and chat—powered by direct Tier-1 carrier connections and real human support when it matters most.
Smarter retail marketing starts here
Your customers expect timely updates, personalized offers, and simple ways to connect. With SignalMash, you can:
Send real-time promotions
using customer data from your CRM or ecommerce platform.
Recover abandoned carts
with automated SMS nudges.
Keep customers updated
with order confirmations, shipping notifications, and restock alerts.
Support shoppers instantly
across SMS, voice, and chat—all from one platform.
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Meet every customer where they are
Shoppers don’t stick to one channel. Neither should you.
Omnichannel messaging: SMS, MMS, voice, and chat through a single, reliable platform.
Personalized campaigns: Segment and tailor promotions based on purchase history and preferences.
Real-time profiles: Use data-driven insights to make every interaction relevant.
Digital clienteling: Empower associates to provide contextual, one-on-one support that drives conversions.
Built for speed, scale, and reliability
Unlike larger CPaaS providers, SignalMash connects directly with AT&T, Verizon, T-Mobile, and Bandwidth—reducing hops, improving delivery, and cutting costs.
Faster approvals for 10DLC retail campaigns with white-glove support through registration.
Elastic scaling to handle seasonal spikes or flash sales without downtime.
Boutique service: Every customer gets a dedicated Slack channel with our support engineers.
Protect customer trust at every step
Shoppers won’t buy if they don’t trust the message. Signalmash helps you stay compliant and secure:
Seamless verification with 2FA and real-time phone validation.
Data privacy: Native tools and processes aligned with TCPA, 10DLC, and carrier rules.
Branded Caller ID (BCID): Display your store’s name and logo to boost answer rates and reduce spam flags.
Turn first-time buyers into repeat customers
Retention drives retail growth. With SignalMash, retailers can:
Send 1:1 promotions tailored to loyal shoppers.
Deliver personalized product recommendations via SMS or MMS.
Reward high-value customers with exclusive access and offers.
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Tools designed for retail success
SIP Trunking: Crystal-clear, cost-effective voice calls for customer service.
10DLC Messaging: Compliant, carrier-approved SMS campaigns with higher throughput.
Toll-Free & Short Codes: High-volume messaging for promotions and customer care.
BCID & CNAM: Increase answer rates with branded, verified calls.
Analytics & Reporting: Real-time insights into engagement, delivery, and ROI.
Why retailers choose Signalmash over Twilio and others
30–40% lower costs
through direct carrier interconnections.
Minutes, not hours
for support responses—via your dedicated Slack channel.
Transparent pricing
with no hidden fees.
Boutique partnership model
You’re not just another account—we know your business and growth goals.
Frequently Asked Questions
Can I choose any name for outbound CNAM?
There are compliance rules and character limits. Typically, you can display your legal name or DBA (Doing Business As). SignalMash guides you through setup for accuracy.
Do inbound CNAM queries work internationally?
Inbound CNAM is mainly supported in the U.S., with some availability in Canada. International coverage varies by carrier and region.
How often do carriers update CNAM databases?
Updates usually take a few days, but timing depends on the carrier. Once you set up CNAM with Signalmash, we handle synchronization across major databases.
Do I need special hardware to enable CNAM or Branded Caller ID?
No. Caller branding happens at the network level with Signalmash. No additional equipment is required.
Do Branded Caller ID and CNAM have the same reach?
No. CNAM is only visible to handset users who subscribe to caller ID services. Branded Caller ID is broader—supported on iOS, Android, and Samsung devices on T-Mobile and Sprint. Verizon will roll out support in summer 2025, with AT&T following later in the year.
Can I integrate short code messaging into my CRM or helpdesk?
Yes! Signalmash provides API and webhook integrations to sync short code messaging with CRM systems, helpdesks, and customer engagement platforms.
Can I set up automated responses on my short code?
Yes, short codes support automated responses based on keywords, triggers, or chatbot interactions, improving customer engagement.
Make every retail interaction count
Your customers deserve timely updates, secure interactions, and personalized offers. SignalMash delivers the infrastructure and partnership to make it happen.
