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Is Branded Caller ID the same as CNAM?
No. CNAM typically shows a 15-character name. Branded Caller ID extends this with verified branding—your logo, company name, and even a call reason.
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The State of 10DLC in 2025: What Developers Need to Know
Reducing Contact Center Downtime With Direct-to-Carrier Routing
How SaaS Platforms Use Messaging APIs to Increase Retention
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Stay ahead of 10DLC, STIR/SHAKEN, and TCPA regulations.
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Better call quality, faster message delivery, and lower costs.
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Frequently Asked Questions
Can I choose any name for outbound CNAM?
There are compliance rules and character limits. Typically, you can display your legal name or DBA (Doing Business As). Signalmash guides you through setup for accuracy.
Do inbound CNAM queries work internationally?
Inbound CNAM is mainly supported in the U.S., with some availability in Canada. International coverage varies by carrier and region.
How often do carriers update CNAM databases?
Updates usually take a few days, but timing depends on the carrier. Once you set up CNAM with Signalmash, we handle synchronization across major databases.
Do I need special hardware to enable CNAM or Branded Caller ID?
No. Caller branding happens at the network level with Signalmash. No additional equipment is required.
Do Branded Caller ID and CNAM have the same reach?
No. CNAM is only visible to handset users who subscribe to caller ID services. Branded Caller ID is broader—supported on iOS, Android, and Samsung devices on T-Mobile and Sprint. Verizon will roll out support in summer 2025, with AT&T following later in the year.
Can I integrate short code messaging into my CRM or helpdesk?
Yes! Signalmash provides API and webhook integrations to sync short code messaging with CRM systems, helpdesks, and customer engagement platforms.
Can I set up automated responses on my short code?
Yes, short codes support automated responses based on keywords, triggers, or chatbot interactions, improving customer engagement.
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